Apple Inc. ($AAPL) rose on May 15, 2026. Here's the breakdown of what drove the move and what traders are watching next.
What Happened
Up 1.21%; Evercore ISI raised price target to $365; ChatGPT deal controversy; Mag 7 rotation pressure
The Bull Case
Evercore raised target to $365 with $500 bull case; services compounding story strong; P/E of 36.5 reasonable for ecosystem; RSI at 76.71 shows strength
The Bear Case
OpenAI considering legal action over ChatGPT deal; Mag 7 under pressure; P/E of 36.5 elevated; RSI overbought at 76.71; modest 1.21% gain suggests caution
Price Target & What to Watch
$365 (Evercore ISI); $500 bull case