Apple ($AAPL) rose on April 28, 2026. Here's the breakdown of what drove the move and what traders are watching next.
What Happened
Earnings this week; iPhone share gains per UBS; Iran tensions impacting oil/inflation
The Bull Case
Up 0.90% on session; UBS raised price target on iPhone share gains; strong insider sentiment; RSI at 57.37 neutral; earnings could show resilience despite macro headwinds
The Bear Case
Down from 5-day highs; geopolitical tensions (Iran) could impact supply chains; consumer discretionary spending under pressure; P/E of 34.2x elevated; target of $301.79 implies downside
Price Target & What to Watch
Target: $301.79 (vs. current $270.02)